Project Overview

Client: Thunderclap

Industry: B2B Saas

Timeline: 2 Weeks

Through structured motion, purposeful transitions, and a system-led approach to typography and layout, the animation walks viewers through the evolution of the site from information architecture to visual hierarchy. The result is a concise narrative that highlights how design choices improved comprehension, credibility, and conversion, while giving Factors.ai a clear, confident story to share with users, prospects, and stakeholders.